For Business
AI That Moves the Business, Not Just the Roadmap
Every team is being told to “do something with AI.” The hard part is doing it in a way that shows up in the numbers. I help established businesses cut through the hype and put AI to work where it actually improves cost, speed, and capability.
The Pressure
Boards want results, teams want clarity, and the tooling changes every quarter. Real adoption isn't about buying more software. It's about rethinking how the work gets done.
That work spans four areas where most organizations stall:
- Operating modelredesigned around AI-augmented workflows
- Team enablementso adoption sticks beyond a few power users
- Cost & efficiencywhere automation shows up in the P&L
- Risk & governancethat lets you move fast without breaking trust
How I work with business leaders
Audit & Opportunity Mapping
Assess where the business stands today: workflows, tools, team capability, and the numbers that matter. We map the highest-leverage opportunities and the real risks before committing to change.
Prioritized Roadmap
Translate ambition into a sequenced plan ordered by ROI and risk. We define the right workflows, tooling, and governance so leadership and teams stay aligned on what comes first and why.
Enablement & Embedding
Roll out change in a way that lasts. We build internal champions, practical playbooks, and measurement so AI becomes part of how the business operates, not a pilot that fades.
Where the work pays off
Lower operating cost
Automate the repetitive and augment the rest so efficiency gains land on the bottom line instead of leaking into busywork and rework.
Faster cycle times
Compress the time from idea to delivery across functions, so the business responds to customers and the market in days, not quarters.
Confident, capable teams
Replace tool anxiety with shared standards and skills. People stop fearing AI and start using it to do their most valuable work.
A defensible position
Turn capability into advantage: a business that operates with AI fluency is harder to compete with and easier for customers to trust.
Who this is for
This work is built for operators and functional leaders: the COOs, VPs, and department heads who own real P&L and need AI to produce measurable results. It is equally built for the teams on the ground who have to make new workflows actually work across the day-to-day of the business.
Why work with me
I've run the business, building, scaling, and exiting product organizations used by millions.
I'm Jeff Soto, a product and technology executive with over 16 years building digital products. I founded Tendigi, a mobile studio acquired by Work & Co, where I led engagements for Google, the NBA, Netflix, and the PGA Tour.
As CTO at Mosaic Group (IAC), I ran a 160-person organization across 50+ consumer apps reaching 15M people a month, culminating in a $160M acquisition. Today, through EVNN, I help teams bring AI-native thinking to how they build, ship, and operate.
Ready to put AI to work in your business?
Whether you're setting the strategy or making it real on the ground, let's map a plan that fits how your business actually operates.
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