Jeff Soto

The Work

EVNN is a boutique product strategy consultancy. As Head of Product, I work with founders, product teams, and executives to shape product vision, define success metrics, and accelerate execution across mobile, web, and AI-driven experiences. My focus is on simplifying decisions, improving alignment, and shipping meaningful work without unnecessary process overhead.

I partner with cross-functional teams to turn early concepts into validated, shaped roadmaps. I help define market position and success metrics, establish operating rhythms that reduce friction, and integrate AI in ways that meaningfully improve user experience and team clarity.

The Background

With 16 years of strategic leadership, I've shipped more than 100 products across consumer apps, media platforms, and creative tools. I started at Apple working on foundational product and engineering challenges, then founded and scaled Tendigi, a digital product studio focused on thoughtful design and technology, which was acquired by Work & Co.

At Mosaic, I led technology and product strategy managing a portfolio of 50+ applications and platforms, working with global brands to shape product direction and scale operations. Throughout my career, I've guided teams through platform evolution, product launches, and strategic transitions, learning what works, what doesn't, and how to build momentum in complex environments.

Now through EVNN, I bring that experience to help teams, whether early-stage founders or established executives, bring clarity to direction, build better products, and create momentum.

What I Focus On

• •Product vision and strategy
• •Structured discovery and actionable roadmaps
• •Cross-functional leadership and alignment
• •User journeys, engagement models, and retention systems
• •Operating frameworks that support consistent execution
• •AI integration that improves user experience and workflow
• •Leadership support during new product development, transitions, and major releases

The Goal

Turn strategy into shipped products, create market momentum, and deliver measurable business impact. Through EVNN, I work with the companies and teams I believe in to build products that drive growth.